After a long period of uncertainty our economy is finally showing early signs of recovery. As a consequence the optimist inside every business person starts thinking about growth and that often means more staff. So what does the recruitment scene look like in 2014?
Well it is different to what your might have experienced previously. While we have rising unemployment we also have skills shortages in a number of important sectors. Due the uncertainty of the last five years good candidates are reluctant to change jobs unless they are really confident about the strengths of their new employer.
What does this mean if you’re trying to attract good people? It is a new world out there and one of the keystones of recruitment success in this new world is your employment brand.
Just as your business brand defines you to your potential customers, your employment brand defines you to your potential employees. It answers these questions (amongst others):
• Why should I want to work for you?
• Why are you different from your competitors?
• What sort of work culture do you have?
• What can you do for my career?
Candidates get to understand your employer brand through a range of sources. One of the most important and influential is a trusted third party (usually an employment agency). If you work with a good employment agency one of the value added benefits is that they sell your employer brand to every candidate they talk to.
Challenge Consulting is a recruitment services company that works with organisations in the Banking and Finance, ICT and Not for Profit Industries to attract, select and on board great talent. Please call to discuss any of your recruiting questions.
Stephen Crowe
Challenge Consulting Australia
Managing Director
